when is amazon prime day

Are Amazon Prime Day discounts worthwhile? 5 Things You Should Know

It's Prime Day: 

Amazon's annual sale will take place on Tuesday and Wednesday, with discounts ranging from hair dryers to paper towels. According to the retailer, the sale will include the lowest prices of the year, with new discounts being released every 30 minutes during the two-day event.

The discount pricing is only available to Prime members. A year's membership is $139, or $14.99 a month. According to the Federal Trade Commission, which is suing Amazon over the program, the program is enormously important to Amazon's bottom line, accounting for $25 billion of the company's yearly income.

During the occasion last year, customers globally purchased a stunning 300 million products. According to BofA Securities, Bank of America's investment banking branch, this year's Prime Day is expected to produce even more money for the corporation than in previous years.

If you intend to shop the Prime Day bargains, you need to do some homework to guarantee you receive the greatest deals. Here are five things to consider before clicking "Add to Cart."

1. Not all bargains are excellent bargains.

Even while Prime Day is a terrific opportunity to purchase a large number of things, certain prices may not be as good as they appear, according to Kristin McGrath, a shopping expert at RetailMeNot, a website that analyses deals and coupon promotions. You may use price comparison websites like Camelcamelcamel to examine how an item's pricing has changed over time to ensure you're getting a decent deal.

Some things are also less expensive at different times of the year. Furniture and kitchen appliances are less expensive around Labour Day, while gaming systems and toys are less expensive over the holidays, according to McGrath.

2. Now is a wonderful time to stock up on necessities.

Although many people utilize promotions like Prime Day to make large purchases like televisions, it may also be a good opportunity to stock up on lesser necessities.

"It gets a lot of hype for its tech deals and those big-ticket items, but Amazon also offers some more boring, practical deals on things you need to stock up on, like groceries and pantry staples," McGrath explained.

She also mentioned that Amazon Prime Day bargains are available on services such as Amazon Fresh, its food delivery service. Even if it isn't quite time for your next shopping store, she says that taking advantage of some Prime Day deals might save you money.

3. Be on the lookout for lightning discounts and Amazon coupons.

Keep an eye out for lightning deals, which are unique bargains that are only available for a limited period (and may sell out quickly). McGrath suggests putting your Prime Day purchases in the "Buy Later" area of your basket. This allows you to keep an eye on costs without purchasing products prematurely.

If you're considering purchasing an item but the price seems too high, McGrath suggests visiting the product page to check if any coupons are available. She was recently browsing at a $100 off hoover cleaner when she discovered another $100 off coupon for Prime members on the product page.

"You really have to be looking for a lot of these little extra-effort things," she explained.

4. Other merchants are getting in on the act

This week, Amazon isn't the only company providing bargains, so comparing pricing from different retailers will help guarantee you're getting a decent deal.

"Every retailer under the sun is going to be throwing sales right on top of Prime Day," McGrath said.

This week, big-box businesses like Target and Walmart, as well as smaller merchants, are giving bargains and promotions. Walmart and Target's daiscounts, like Prime Day, require membership in their respective loyalty programmes - Walmart+ and Target Circle, respectively. Walmart+, like Amazon Prime, provides a 30-day free trial before charging $98 a year. Joining Target Circle is completely free.

5. Avoid buying on the spur of the moment. Other sales are on the way.

Prime Day is a two-day event. This might induce a sense of urgency in certain buyers, leading to impulse purchases. However, if you weren't going to make a large buy, don't feel obligated to do so simply because something is on sale.

Other major seasonal deals are on the way, and many businesses will give discounts on high-ticket products. McGrath also stated that Amazon frequently repeats promotions, particularly for its own items, around Black Friday.